The New Role of B2B Marketing. Are You Ready? • REGISTER
How Marketing Automation is Transferring The Marketing Landscape featuring Jeffery Russo, product marketing manager of Hubspot
The way that people shop and buy has changed. Marketers have seized the opportunity, using data and automation technology to own and streamline a growing piece of the customer journey. But as is true of everything in a marketers' world, the tools and the practices are on the move. In this hour-long session, we'll take a look at the changing landscape of marketing automation and how success with automation touches virtually every part of your team and your organization. Whether you are a seasoned automation pro, staring down your first implementation, or simply curious, you'll walk away with a better understanding of the big picture and learnings you can apply right away.
About Jeffrey Russo:
Jeffrey Russo is an experienced marketer with a creative mind, a technical bent, and a deep appreciation for data. A product marketing manager at HubSpot, Jeff spends his days working to better understand the needs of marketers, the challenges they face, and the landscape that marketing automation fits into. Prior to his current role, Jeff spent several years working with marketers and their teams to adopt new technology and processes that drive success. Jeff recently presented at ProductCamp Boston and the INBOUND Conference, and contributed to the 2013 Ebook: Marketer's Guide to Salesforce.
DATE: Thursday, May 22nd
PLACE: Entrepreneuer Center, 41 Peabody Street, Nashville
TIME: 9:00 a.m. to 9:30 – Registration and networking
9:30 a.m. to 11:00 a.m. – Program
Coffee and light breakfast snacks will be provided courtesy of ISM.
COST: $25 for NAMA members / $35 for non-members