Hospital Strategic Planning: The Art & Science of Service Area Definitions
Join Lee Ann Lambdin, Stratasan’s VP of Strategic Planning, for a 30 minute educational webinar on how to best define your service area both for today and for the future changes in healthcare.
The first step in any planning or marketing project for a hospital or other provider is to define a service area. Before demographics, market share, or competitor analysis can be run, an appropriate service area must be applied. Defining a service area is both art and science.
What you will you learn:
--Primary and Secondary service area definitions
--Filling in "bullet holes" and eliminating "islands"
--Market Share vs Population
--What is staying in your market vs out-migrating
Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.